The Indian Market Of Mass Consumerism And Debt Based...

Introduction :- The Indian market is not the Western market of mass consumerism and debt based consumption. This might seem like an obvious thing to say. However, this important fact has determined how the market has adopted to the new trends seen in the western market. In this context, it is not surprising that credit cards and online shopping was not easily adopted in the easy market. People were sceptical of a plastic as money and trusting their information over the unknown internet. Moreover, shopping is also an intensely personal experience in this culture. The experience is an important part of the process. This is slowly changing. However, the change in the online grocery shopping sector is not as fast. People are still hesitant about getting their food through the internet. The following points highlights that shows how online grocery shopping is better in the Indian market. 1. No Traffic Problem The traffic in the Indian cities is notoriously bad. People could be stuck in it for hours even when they want to travel a few kilometer. Sometimes, the time spent in traffic is more than the time people spend shopping for groceries. This is unstainable and a big waste of time and thus online grocery shopping can help people save the time. 2. Savings in Parking Cost Anybody who has ever lived in any Indian city understand that finding parking especially for cars and jeeps is more difficult than buying a house. So, to get rid of this colossal hassle online grocery shoppingShow MoreRelatedSample Resume : Business Administration Essay3099 Words   |  13 PagesMultiple customer groups d. 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